BUILD PROFITABLE BRIDGES BETWEEN
YOU AND YOUR CONSTITUENTS THROUGH
STORYTELLING
"EBHAS has the potential to be a total game changer for your business and career! It's a must-do." -- Lewis Schiff, Chairman, Birthing Of Giants
Read Drew's AdAge op-ed
"What Justin Bieber Can Teach
CEOs About Storytelling."
WHY STORYTELLING IS CRITICAL FOR YOU AND YOUR BRAND
YOUR CUSTOMERS, PARTNERS, EMPLOYEES AND INVESTORS WANT
AN EMOTIONAL CONNECTION WITH YOU AND YOUR COMPANY.
GIVE IT TO THEM.
Simply put: people bond with your stories. It's what makes books best sellers, movies that get buzz, and TV shows that light up the Internet.
They want to know more about you. Beyond your mission statement. Beyond your product.
Your prospects and clients want to be taken on narrative journeys, not just seeing another deck.
I help leaders and teams learn about and practice the undeniable branding, financial, and cultural benefits of telling captivating stories.
If you don't tell your stories, somebody else will -- and it may not be in the way you want them told.
"THOSE WHO
TELL STORIES
RULE SOCIETY."
PLATO
Your storIES are like fingerprints.
they are uniquely yours.
it's time to use them.
Share your personal or company journeys with employees, customers, partners, peers, and journalists.
Leverage your narratives with your marketing and PR teams to generate more attention in a competitive marketplace.
Hire great talent with better onboarding and keep them because they have belief in you and your corporate culture.
Tell sales prospects how your company solved its own challenges to become an industry leader.
Deliver a killer keynote or online event that enraptures your audience and they'll remember after it's done.
Spark a vivid vision in an investor's mind about how your product or service will change lives.
"It is no coincidence that human interest stories top the list [of most engaging web stories of 2019] — original narratives have consistently resonated with audiences in the 10 years Chartbeat has been measuring reader engagement."
NO MORE "WHAT DO I TALK ABOUT," "WHERE DO I START," AND "HOW DO I TELL IT?"
SOLVE COMMON STORYTELLING HURDLES AND STAND OUT.
give YOUR AUDIENCES WHAT IT WANTS TO HEAR -- COMPACTLY AND LUCIDLY.
CREATE AND HAVE POWERFUL CONVERSATIONS TO "MAKE SALES."
LEARN TO CRAFT YOUR STORIES WITH THE PERFECT STRUCTURES.
DELIVER YOUR STORY WITH THE RIGHT TIMING, WORDS, VISUALS, AND GESTURES.
STORIES
BASED ON
TEN
CLASSIC
FILM PLOTS
As a long-time in-demand strategic communications consultant, I analyzed hundreds of popular business and entrepreneurial articles and social media headlines for frequency patterns.
Those patterns form the 10 master headline templates you will learn as the enticing entry points for your stories.
Each headline must elicit two reactions at the same time: "WHOA!" and "How did that happen?"
I help you discover your company's “plot points” to build distinct, concise and compelling stories that captivate your target audiences.
Nearly every good personalized business narrative fits into one or more proven film structures that countless classics and hits have been based on.
PITCHING INVESTORS? We will collaborate on creating compelling scenarios of your potential or current customers are, their obstacles, and your solutions to find better futures.
10 MASTER
HEADLINE
TEMPLATES
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TRAINING
Practice for both short and long forms of telling your stories, including cadence, hand use, body language, and emphasis.
WORD SHARPENING
Every one of your words will count with meaning, emotion, and clarity. Speak and write in the right language for your target audience
VISUALS AND PROPS
Our team creates powerful visuals for keynotes, panels, interviews, and town halls, and recommends props to bring stories to life and make them unforgettable
IMPLEMENTATION
Master wielding your stories to stand out among your rivals, blend into your marketing, boost your web presence, evolve your company culture, lure prized talent, and upgrade your investor pitch.
MEET DREW KERR
As the founder of the acclaimed strategic communications consultancy Four Corners Communications for more than 30 years, Drew developed his storytelling coaching and techniques working with clients such as Bloomberg Media, Inc., Fast Company, Time Inc., YouGov, Hearst Magazines, Scholastic, and Nielsen, among others.
He debuted an early version of Every Business Has A Story at the Birthing Of Giants conference in Colorado Spring in June 2019 and further developed the workshop at CUNY Startups.
Drew walks the walk too -- he told a story of his own at The Moth in October 2018 in front of a live audience.